Loans At Home is a UK-based company that provides short-term loans to individuals in need. The company's history dates back to the early 2000s when it was established as a subsidiary of the larger firm, NSF Group.
Initially, Loans At Home was a small operation that provided doorstep loans to borrowers in just a few regions of the UK. However, over time the company grew in popularity and expanded its reach to cover the entire country. By the mid-2010s, Loans At Home had become a well-known lender, offering short-term loans to consumers who may have had difficulty obtaining credit elsewhere.
Despite this success, the company faced some challenges in the years that followed. In 2017, it was announced that NSF Group would be spun off from its parent company, Provident Financial. Loans At Home would be included in this newly created company, along with several other subsidiaries.
The spin-off was a rocky time for Loans At Home, as the company faced intense scrutiny from investors and regulators alike. In October of that same year, the Financial Conduct Authority (FCA) launched an investigation into Provident Financial's lending practices, with Loans At Home being included in this investigation.
Despite these challenges, Loans At Home continued to operate as an independent entity and was eventually acquired by Non Standard Finance (NSF) in 2019. NSF is a specialist lender that focuses on providing loans to individuals who may have difficulty getting credit from traditional lenders.
Under NSF, Loans At Home has continued to provide short-term loans to consumers, but has also expanded its offering to include longer-term loans and other financial services. The company has also undergone a rebranding effort, with a new logo and updated website that aims to communicate a more modern and customer-focused approach.
Despite the challenges that Loans At Home has faced in recent years, the company remains a leading provider of short-term loans in the UK. Its focus on serving customers who may have difficulty obtaining credit from traditional lenders has earned it a loyal following, and its ongoing efforts to expand its product offerings could make it an even more important player in the UK lending market. At the same time, however, the company will need to navigate an increasingly competitive and regulated marketplace in order to maintain its position as a leader in the UK lending space.
Loans At Home have now creased trading.